Today’s guest post is by Katie Frasier, a social media specialist and writer for Work Boot News, a niche site specializing in work boots and dedicated to providing relevant, entertaining content for tradesmen. She can be found tweeting the latest construction news and interacting with industry members at @workbootscom. Many A/E/C professionals understand the importance of using [.]. tips architect engineer marketing MORE >>

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 5 Ways to Use Content Marketing to Attract New Business Content Marketing is an overarching term that involves the creation and sharing of content for the purpose of engaging your prospects. Manufacturers who are trying to reach the professional tradesmen would benefit by building your brand, increasing your recognition and having you become a thought leader in your industry. Like Be the first to like this post. MORE >>

B-Corps are an attractive new business model. This blog is about construction, but its mostly about the business of construction. Construction thrives on your small business’ success. But in the past few years, we have seen serious decline in the long-term success of new business launches. That is where the B-Corporation  (Benefit Corporation) might help – a new business model built to sustain. The B-Corporation was a private endeavor, formulated by a bunch of business gurus who were fed up with the traditional business model. MORE >>

This Weekend: Seattle’s Green Home Tour Was Your Business Prepared For A Government Shutdown? Maryland Adopts The International Green Construction Code Solicitation of the Month: John L O’Brien Building, Olympia, WA Washington’s Prompt Payment Act: Public Works Only USGBC Faces Deadline to Answer, Files Motion to Dismiss A Lien Might Just Save Your Small Construction Business Construction Law News Why not Embrace Green Building? Its a phrase I often mutter to myself when reviewing a general contractor’s agreement for a subcontractor client.  MORE >>

Yesterday I talked about the difference between features and benefits. Benefits answer the “What’s in it for me?” When someone chooses a self-cleaning pool vacuum, the assumption is that the benefit is convenience, and the results are that they won’t have to clean their pool as much. But people are lazy…or busy, or whatever, so make it easy for them by spelling it out for them, because that is the advertising they are going to be drawn to. How to apply this to your contracting business? That’s why your marketing has to be about results. MORE >>