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| Page 1 of 12 | Previous | Next | CONSTRUCTION MARKETING IDEAS JULY 2, 2011 Frugal construction marketing: Your client experience However, when you come right down to it, I expect these key priorities also apply for virtually everyone in this business, whether you are a sub trade, supplier, architect, engineer or general contractor focusing on fixed-bid public tenders. Our ongoing poll shows that most (74 per cent) of readers’ new business arises from repeat and referral clients. Client Experience | | | | | | | | CONSTRUCTION MARKETING IDEAS DECEMBER 4, 2011 Successful construction marketing: The magic moments In fact, I sometimes wonder if that bit of beginner’s luck shaped my attitude and focus towards business in the years that have followed.). In the end, all of the marketing magic moments, the tricks, techniques and approaches to generating effective results, only work effectively if the underlying business and its relationships are healthy. | | CONSTRUCTION MARKETING IDEAS DECEMBER 7, 2011 Recalling the peak market demand experience The closest experience to a “perfect marketing storm” I’ve ever experienced occurred a couple of years before I started my publishing business. In fact, I’ve never had a business with so much demand, so quickly. In my case, I was lucky; this business proved to be a time-limited experiment. The Brentwood postal station in Washington, D.C. | CONSTRUCTION MARKETING IDEAS DECEMBER 4, 2011 New experiments with construction marketing surveys In theory, feedback from surveys can provide you with invaluable insights into client priorities and help you to assess your business potential and market. Do you use surveys in your business? Have survey results helped your business. This blog's survey about surveys. If you click on the image, you'll be taken to our internal client survey form. With a survey plugin. | | | | | | | | | -
THE SMART VAN | MONDAY, NOVEMBER 14, 2011 Great User Experience Key to Adoption reports by now, and you’ve concluded as most organizations have that enterprise mobility is imperative to business innovation, growth, and profitability. Understand where they experience pain points and bottlenecks in their workflows. Companies can spend all the money in the world to put the latest technologies in place, hoping to streamline their operations and help the bottom line, but it quickly becomes useless if their employees can’t use it. Reprinted with permission. You’ve probably read countless articles and analysts’. Slow them down, and you’ll have a mutiny. MORE >> -
CONSTRUCTION MARKETING IDEAS | SUNDAY, DECEMBER 18, 2011 Construction marketing: Empowerment or entitlement (or both) One of the big catch words in business and marketing these days is “empowerment” Employers are supposed to give employees discretionary authority to make things good for our clients; when we see something isn’t quite right, we can do what we need to do right away — without checking with the boss — and even spend some company money without going through bureaucratic hoops. And we see it frequently when people rant about the lack of “customer service” when they fail to observe the rules and policies of the businesses with whom they are dealing. MORE >> -
CONSTRUCTION MARKETING IDEAS | TUESDAY, OCTOBER 16, 2012 Business advice from a First Nations genius We invited Alfred Simpson , one of the most intelligent people in Ottawa, to our annual business planning meeting. While Alfred Simpson is not interested in making wads of money, his son has succeeded in business, providing contract research on native land claims issues. Best of all, because this business is conducted on a First Nations reserve, Albert’s son pays not a cent of income tax. Later, he forwarded an email from his son, sharing further observations about the keys to successful business. Businesses should be designed and operated for the long-term. MORE >> -
CONSTRUCTION MARKETING IDEAS | TUESDAY, SEPTEMBER 13, 2011 Californian experience With a short sleep and the need to conduct some business back home, I decided to delay the weekly Construction Marketing Ideas newsletter. Google's Mountainview, CA campus. cancelled flight and missed connections made yesterday’s trip to the Google Top Contributor Summit far longer — and later — than planned. Google provided a shuttle from the airport to the Marriott Santa Clara where we are staying, and on that late (final) shuttle of the evening, I could sense how incredibly diverse and multi-cultural this event will be. Events MORE >> -
CONSTRUCTION MARKETING IDEAS | SATURDAY, AUGUST 18, 2012 The tourist experience (a visit to Niagara Falls and Niagara-on-the-Lake) A busy day — not much time for posting about work-related stuff. Nevertheless, although from a business perspective, this is a quiet late summer weekend, I’m aware of the issues, challenges and opportunities around us, and the simple observation that most marketing success results from capturing some basic emotions, relating them to perceived needs/value and (important) delivering on the promises. Advertising and marketing Client ExperienceNot much “construction marketing” today (or tomorrow) as we are on a brief vacation. MORE >> - Go out on sales calls. CONSTRUCTION MARKETING IDEAS | TUESDAY, DECEMBER 13, 2011
- Make your business more cost-effective and cheaper for your customers TRAIN4TRADESKILLS | MONDAY, DECEMBER 5, 2011
- The bell curve of personal connections in the Internet era CONSTRUCTION MARKETING IDEAS | SATURDAY, SEPTEMBER 17, 2011
- The collapse of distinction (levels of competence) CONSTRUCTION MARKETING IDEAS | FRIDAY, AUGUST 26, 2011
- Misunderstanding, mayhem and marketing: Making it through the chaos CONSTRUCTION MARKETING IDEAS | WEDNESDAY, NOVEMBER 21, 2012
- Christmas parties and construction marketing CONSTRUCTION MARKETING IDEAS | WEDNESDAY, DECEMBER 14, 2011
- Three marketing (and business) success rules CONSTRUCTION MARKETING IDEAS | FRIDAY, MAY 6, 2011
- Learning and listening: How contractors and designers should work together CONSTRUCTION MARKETING IDEAS | FRIDAY, OCTOBER 12, 2012
- How a bank got it wrong — and what this social media experience can teach us about construction marketing CONSTRUCTION MARKETING IDEAS | THURSDAY, DECEMBER 13, 2012
- Train4TradeSkills Radio: Plumbing tutor Paul Brock talks about plumbing training with T4TS, Part 1 TRAIN4TRADESKILLS | MONDAY, MARCH 12, 2012
- Brand erosion: The weak link CONSTRUCTION MARKETING IDEAS | MONDAY, AUGUST 20, 2012
- The gift shop experience: Or the opposite, the painful challenge of unwelcome change orders CONSTRUCTION MARKETING IDEAS | TUESDAY, APRIL 19, 2011
- A really good construction marketing question: “How do you keep in contact with existing customers?” CONSTRUCTION MARKETING IDEAS | SATURDAY, DECEMBER 1, 2012
- Blogging for Business [Development] BRAND CONSTRUCTION | THURSDAY, JUNE 21, 2012
- Really happy (renovation) clients CONSTRUCTION MARKETING IDEAS | FRIDAY, JULY 1, 2011
- The 80/20 rule in construction marketing CONSTRUCTION MARKETING IDEAS | SUNDAY, NOVEMBER 18, 2012
- The creative spirit: Getting ahead in construction marketing by thinking ahead CONSTRUCTION MARKETING IDEAS | MONDAY, AUGUST 6, 2012
- So, does it make sense to be empethatic and a “good person” CONSTRUCTION MARKETING IDEAS | THURSDAY, AUGUST 25, 2011
- Thinking creatively and absorbing knowledge: Success in challenging markets CONSTRUCTION MARKETING IDEAS | SATURDAY, OCTOBER 15, 2011
- The SWOT analysis, business planning and construction marketing CONSTRUCTION MARKETING IDEAS | TUESDAY, DECEMBER 4, 2012
- Protect Your Landscape Business from Nightmare Customers LANDSCAPE MANAGEMENT NETWORK | MONDAY, MAY 28, 2012
- “Why are bids so different?” and why your proposal document is most important when it least seems so. CONSTRUCTION MARKETING IDEAS | THURSDAY, OCTOBER 4, 2012
- Train4TradeSkills Radio: Plumbing tutor David Cambray talks about plumbing training with T4TS, Part 1 TRAIN4TRADESKILLS | WEDNESDAY, FEBRUARY 29, 2012
- Thanksgiving remembered CONSTRUCTION MARKETING IDEAS | THURSDAY, NOVEMBER 22, 2012
- Train4TradeSkills Radio: Plumbing tutor David Cambray talks about plumbing training with T4TS, Part 2 TRAIN4TRADESKILLS | MONDAY, MARCH 5, 2012
- Train4TradeSkills Radio: Stephen Haskins talks about electrical training with T4TS Part 1 TRAIN4TRADESKILLS | WEDNESDAY, JULY 4, 2012
- Train4TradeSkills Radio: Danny Hardwick talks about electrical training with T4TS TRAIN4TRADESKILLS | FRIDAY, AUGUST 31, 2012
- Personal. or impersonal CONSTRUCTION MARKETING IDEAS | FRIDAY, NOVEMBER 25, 2011
- Communication, contract language, charity and branding CONSTRUCTION MARKETING IDEAS | THURSDAY, NOVEMBER 10, 2011
- Train4TradeSkills Radio: Electrical tutor Barrie Fisher talks about electrical training with T4TS Part 1 TRAIN4TRADESKILLS | MONDAY, FEBRUARY 13, 2012
- Train4TradeSkills Radio: Edward Pickin talks about electrical training with T4TS Part 1 TRAIN4TRADESKILLS | WEDNESDAY, MAY 23, 2012
- The end of “solution selling” in architectural, engineering and construction marketing CONSTRUCTION MARKETING IDEAS | SUNDAY, AUGUST 5, 2012
- Train4TradeSkills Radio: Colin Masterson talks about electrical training with T4TS TRAIN4TRADESKILLS | FRIDAY, AUGUST 10, 2012
- Train4TradeSkills Radio: Harpal Bal talks about electrical training with T4TS TRAIN4TRADESKILLS | FRIDAY, MARCH 23, 2012
- Train4TradeSkills Radio: Adedayo Idowu talks about electrical training with T4TS TRAIN4TRADESKILLS | THURSDAY, MARCH 22, 2012
- The Best Business Workshop of 2011 for Landscape Contractors: The. LANDSCAPE MANAGEMENT NETWORK | TUESDAY, FEBRUARY 15, 2011
- Train4TradeSkills Radio: Nick talks about his T4TS plumbing course and business plans TRAIN4TRADESKILLS | FRIDAY, SEPTEMBER 23, 2011
- Recovering trust? Can you do it? CONSTRUCTION MARKETING IDEAS | MONDAY, OCTOBER 22, 2012
- What is branding really about? CONSTRUCTION MARKETING IDEAS | SUNDAY, OCTOBER 7, 2012
- Frugality vs. cheapness in construction marketing CONSTRUCTION MARKETING IDEAS | WEDNESDAY, JULY 6, 2011
- Train4TradeSkills Radio: Harpreet Singh talks about electrical training with T4TS TRAIN4TRADESKILLS | WEDNESDAY, MAY 30, 2012
- Train4TradeSkills Radio: Matthew Bartlett talks about electrical training with T4TS TRAIN4TRADESKILLS | TUESDAY, MAY 29, 2012
- Train4TradeSkills Radio: Edward Pickin talks about electrical training with T4TS Part 2 TRAIN4TRADESKILLS | THURSDAY, MAY 24, 2012
- Social Media Challenges in Business Similar to Early Internet Adoption CONSTRUCTION TECHNOLOGY | FRIDAY, OCTOBER 30, 2009
- Train4TradeSkills Radio: George Rees talks about electrical training with T4TS TRAIN4TRADESKILLS | THURSDAY, SEPTEMBER 6, 2012
- Train4TradeSkills Radio: Justin Hancock talks about electrical training with T4TS TRAIN4TRADESKILLS | MONDAY, SEPTEMBER 3, 2012
- Train4TradeSkills Radio: Malcolm Parkinson talks about electrical training with T4TS Part 2 TRAIN4TRADESKILLS | WEDNESDAY, JULY 11, 2012
- Train4TradeSkills Radio: Malcolm Parkinson talks about electrical training with T4TS Part 1 TRAIN4TRADESKILLS | TUESDAY, JULY 10, 2012
- Train4TradeSkills Radio: Jamie Haskins talks about electrical training with T4TS Part 2 TRAIN4TRADESKILLS | MONDAY, JULY 9, 2012
- Construction marketing: Which counts most — Price, experience (or both)? CONSTRUCTION MARKETING IDEAS | MONDAY, MAY 23, 2011
- The blog post (part of me) would rather you not read CONSTRUCTION MARKETING IDEAS | SUNDAY, OCTOBER 9, 2011
- Construction marketing: Learning from the old and new CONSTRUCTION MARKETING IDEAS | MONDAY, DECEMBER 10, 2012
- The Power of LinkedIn for Business-to-Business Marketing (Part 2 of 2) CONSTRUCTION MARKETING BLOG | THURSDAY, JUNE 9, 2011
- Train4TradeSkills Radio: Lincoln Bradstock talks about electrical training with T4TS TRAIN4TRADESKILLS | FRIDAY, AUGUST 24, 2012
- Train4TradeSkills Radio: Simon Fiddyment talks about electrical training with T4TS TRAIN4TRADESKILLS | WEDNESDAY, AUGUST 8, 2012
- Train4TradeSkills Radio: Stephen Haskins talks about electrical training with T4TS Part 2 TRAIN4TRADESKILLS | THURSDAY, JULY 5, 2012
- Train4TradeSkills Radio: Colin Masterson talks about electrical training with T4TS Part 2 TRAIN4TRADESKILLS | MONDAY, AUGUST 13, 2012
- Train4TradeSkills Radio: Paul O’Neill talks about electrical training with T4TS Part 2 TRAIN4TRADESKILLS | FRIDAY, JUNE 29, 2012
- A plea for some construction marketing intelligence CONSTRUCTION MARKETING IDEAS | THURSDAY, DECEMBER 8, 2011
- Train4TradeSkills Radio: Chris Wright talks about electrical training with T4TS TRAIN4TRADESKILLS | FRIDAY, MAY 4, 2012
- University Regeneration Scheme to Create New Jobs in the Trades TRAIN4TRADESKILLS | FRIDAY, AUGUST 10, 2012
- Train4TradeSkills Radio: Paul O’Neill talks about electrical training with T4TS TRAIN4TRADESKILLS | THURSDAY, JUNE 28, 2012
- Sporting Chance of Jobs in Hull’s New Theatre of Solar Power TRAIN4TRADESKILLS | WEDNESDAY, AUGUST 15, 2012
- Three construction marketing choices: Which is wisest? CONSTRUCTION MARKETING IDEAS | TUESDAY, AUGUST 14, 2012
- Greeting card services: What do you think? CONSTRUCTION MARKETING IDEAS | MONDAY, SEPTEMBER 3, 2012
- Discovering the healthy construction marketing ecosystem CONSTRUCTION MARKETING IDEAS | WEDNESDAY, SEPTEMBER 7, 2011
- Train4TradeSkills Radio: Jamie Haskins talks about electrical training with T4TS Part 1 TRAIN4TRADESKILLS | FRIDAY, JULY 6, 2012
- Train4TradeSkills Radio: Chris Plumb talks about electrical training with T4TS TRAIN4TRADESKILLS | THURSDAY, JUNE 21, 2012
- Train4TradeSkills Radio: Kristina Davies talks about electrical training with T4TS TRAIN4TRADESKILLS | WEDNESDAY, JUNE 13, 2012
- Train4TradeSkills Radio: Allan Evans talks about electrical training with T4TS Part 2 TRAIN4TRADESKILLS | MONDAY, MAY 28, 2012
- Train4TradeSkills Radio: Allan Evans talks about electrical training with T4TS Part 1 TRAIN4TRADESKILLS | FRIDAY, MAY 25, 2012
- Reliability and construction marketing: The high cost of failure CONSTRUCTION MARKETING IDEAS | TUESDAY, DECEMBER 11, 2012
- Planning ahead CONSTRUCTION MARKETING IDEAS | MONDAY, DECEMBER 12, 2011
- IPad 2 Apps for Business Types (a Redux) CONSTRUCTION LAW MUSINGS | FRIDAY, MAY 13, 2011
- What’s Amazon Supply Going To Do For Your Business? TRADESMEN INSIGHTS | TUESDAY, JULY 3, 2012
- Discovering “Secret” construction marketing lessons in Santa Clara CONSTRUCTION MARKETING IDEAS | WEDNESDAY, SEPTEMBER 14, 2011
- Construction marketing: Business plateaus, growth, and succession CONSTRUCTION MARKETING IDEAS | SATURDAY, SEPTEMBER 22, 2012
- Priorities, priorities, priorities — Marketing to maintain your key clients CONSTRUCTION MARKETING IDEAS | SUNDAY, JULY 17, 2011
- Proximity marketing done right — the $1.2 million win CONSTRUCTION MARKETING IDEAS | WEDNESDAY, AUGUST 10, 2011
- Good News for the Trades: Hull’s Library Renovation Scheme to Create New Jobs TRAIN4TRADESKILLS | MONDAY, AUGUST 13, 2012
- A Business Model for Growth and Success || Landscape Management. LANDSCAPE MANAGEMENT NETWORK | TUESDAY, FEBRUARY 15, 2011
- Reciprocity and accepting responsibilty work. again CONSTRUCTION MARKETING IDEAS | FRIDAY, NOVEMBER 11, 2011
- The $10,000 note, revisited CONSTRUCTION MARKETING IDEAS | SUNDAY, NOVEMBER 13, 2011
- Starting from scratch — the challenges of marketing your own AEC marketing business CONSTRUCTION MARKETING IDEAS | FRIDAY, SEPTEMBER 2, 2011
- Which construction marketing systems work best for you? CONSTRUCTION MARKETING IDEAS | WEDNESDAY, OCTOBER 10, 2012
- The religious solution to construction marketing (and business) challenges CONSTRUCTION MARKETING IDEAS | SUNDAY, OCTOBER 30, 2011
- Should you take the business (and construction marketing) risk? CONSTRUCTION MARKETING IDEAS | SUNDAY, SEPTEMBER 9, 2012
- Train4TradeSkills Radio: Stuart talks about his plumbing course and work experience TRAIN4TRADESKILLS | FRIDAY, JULY 29, 2011
- We aren’t all the same, duh CONSTRUCTION MARKETING IDEAS | THURSDAY, OCTOBER 6, 2011
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