profiles world wide in the construction industry as of April 18, 2012 – there are more people to connect with everyday than we can ever approach for business development opportunities. ” but rather “How many people can I honestly help” and “What can I share that will make a difference to each group member” Business development also means more than marketing. Remember you are looking for business opportunities. So which groups seem to be most beneficial for construction business development professionals? With over 3,122,108. MORE >>

The Institute for the Study of Business Markets (ISBM) recently released their new finding on B-to-B Marketing Trends for 2012. This means getting access to meaningful market and competitive insights and helping clients understand the power of business segmentation. It’s an easy read and one I’d recommend any marketer take the time to review. Marketing Trends Social Marketing Traditional Marketing b to b marketing trends institute for the study of business marets isbm understanding customer needs MORE >>

Understanding how your prospects are using Twitter and what personal data they are willing to share can boost its use for new business. Marketing Tools Social Marketing Twitter sysomos twiiter for lead generation use twiiter for new businessFor those that follow me, you know I talk about how Twitter is one of my best lead generators. Most people are either afraid or intimidated and there really is no reason to be. Sysomos is the leading provider of social media monitoring and analytics technology. They 73% provide location information compared with 44% in 2009. MORE >>

Could the secrets to marketing your construction business online be condensed into a checklist of action items? Well, not entirely, but many construction owners who maintain a strong online presence swear by some fundamental online marketing strategies. Understanding and then implementing these techniques can be benefit your construction business in a number of ways. Learn (and live) online marketing jargon. Today’s business owners don’t have to worry about whether they’re first, second or even last to the Internet scene. Find a niche. MORE >>

Driven by meteoric growth in smart phones and tablets, mobile web is the next big marketing challenge. Great websites are no longer sufficient for the task of business communications and interactions. The opportunities associated with mobile-friendly website marketing cannot be ignored. Android, iPhone and Blackberry control the market with 41%, 27% and 22% respectively through July, 2011 (Source: comScore). However, this is often why marketers choose the off the shelf solution even though it is not the best option. But you must prevent technological overkill. MORE >>