Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business. How new business is being acquired for companies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your co m pany. In a recent 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success. The study also found that 75% of businesses believed SEO was a primary factor. Blogs make their search easier.  .  . MORE >>

BtoB Media Business a MUST have source of information. April 13th 2011: HOT OFF THE PRESS: B2B Media Business Magazine. VERY positive news for Social Media marketing! Consumer marketers were the first to understand this, seizing upon Twitter and Facebook and using them as powerful tools to drive messages to their customers. Now, B2B marketers are recognizing that the medium is no less influential with their customers.’ ’ This is something Construction Marketing UK has maintained for some time now! ’ b2b Media Business. Metrics. MORE >>

As I waited at the Sprint store for the repair man to fix my phone I started rifling through the business cards left by previous customers on the cork board. Ah the power of marketing. Think about it, your business card is one of the least expensive tools you can use to market your contracting business. When you consider that every contracting company large or small has the same opportunity and uses the same materials to create their business card you suddenly realize the playing field is pretty even…unless you write copy like that slogan above! MORE >>

Home Dollars + Cents Efficiency Equipment Events People Sales The Benefits of Twitter for Business Marketing and How to Get Started For the most part, folks in the green industry seem reluctant to make full use of social media, particularly twitter. Perhaps there’s a feeling that many of their customers are not online and, therefore, their marketing efforts on twitter would not be as beneficial as they might be for say small business owners who are selling an actual product. And our business marketing efforts need to change with the times. Fair enough. MORE >>

Social Media seminars: Why business shouldn’t be scared of Social Media! Suffolk Chamber of Commerce present some great opportunities for local business people to meet, network and help each other and I was recently invited to attended a seminar at Fynn Valley golf club. Suffolk e-Business Club – Social Media. Is it right for you and your business? Ashley Riley is a communications specialist whose career has seen him working in some of the most high pressured business environments. Should I have a separate business and personal Facebook page? MORE >>