This is the second blog in a two part series on Blogging for Construction Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog,  Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are  building a blogroll and corresponding  reciprocal links , updating other  resource or content items like case studies , and supporting  search engine optimization. Content is king! Content is the fuel that will keep your blogging initiative alive and relevant. MORE >>

I have said here before, if the only way to improve your product or service is by lowering your price…you are doomed for failure. You might as well sell off all of your crap and go back to working for the man. If however, you are prepared to offer a better user experience than your low-priced compatriot, keep reading. You see, people WILL pay more for perceived value! Coach sells purses for $400; Wal-Mart sells purses for $40. They both do the same friggin’ thing, yet Coach is having a fantastic Christmas season…and so is Wal-Mart, but more on that in another post. MORE >>

Buffer. gave Kred a Klout+ on Klout! The guys at Kred really deserve it, they’re trying to do the ‘social influence’ thing right and this is what they say: “We sift through 1,000 days of data, billions of Tweets and your history of keywords, hashtags and personal connections to calculate your Kred. Kredentials presents your online history in a format that makes it simple to understand the source of your Kred score.” ” (Transparency!!). Let’s make it easy and check out the Kred video for the basics. MarketingM8's Kred. Transparency = Credibilty. MORE >>

The importance of upgrading the UK’s vocational skills and plumbing training has been outlined by City & Guilds and The Chartered Institute of Plumbing and Heating Engineering (CIPHE), representing thousands of heating and plumbing engineers across the country. City & Guilds, the biggest name in UK vocational education, with two million learners working towards a City & Guilds qualification every year, highlighted the importance of plumbing and other types of vocational training. These initiatives will have positive consequences for the renewable and plumbing sector in Britain. MORE >>

For this week’s Guest Post Friday here at Musings, we welcome Alex Levin. Alex is a writer for several surety organizations. Although much is unknown about them, surety bonds are a necessary requirement for many small businesses to open and are required on almost all major construction projects. With an unemployment rates holding steady around 9%, the effects of the recession are still surrounding us. The construction industry, one of the hardest hit, still struggles to recover. But, what many want to know is if the worst is behind us. One warning sign? But, some are optimistic. license. MORE >>