| | | Construction Marketing Ideas | |  Electrician | 3 articles |
| Page 1 of 1 | Previous | Next | CONSTRUCTION MARKETING IDEAS DECEMBER 10, 2012  Construction marketing: Learning from the old and new Though don’t discount the “obvious” If you are a plumber or electrician, for example, delivering the service at the agreed-on price, competently and with respect for the eclient’s schedule and environment still counts for a lot!). The biggest danger in construction marketing occurs when you try to take shortcuts. Where should you put your energies? | CONSTRUCTION MARKETING IDEAS AUGUST 27, 2011  The science of persuasion and marketing The research subject, an electrician, certainly knew and understood the dangers involved with high-voltages shocks and the subject receiving the shocks (actually a research associate) made it clear that the shocks were painful — especially since he explained that he had a heart condition. Matt Handal after his presentation speaking with an audience member. Reciprocation. Social proof. | | | | | |
| CONSTRUCTION MARKETING IDEAS APRIL 27, 2011  Discovering your unique selling proposition If you are a plumber, electrician or drywaller and you are absolutely focused on a specific market area, your USP can certainly be geographical. In some respects Unique Selling Propositions are easy to develop. A good USP need not require a significant financial investment or additional resources to develop. Geographical focus. Specialization focus. Service focus. Price focus. | |
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