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| || | CONSTRUCTION MARKETING IDEAS
AUGUST 27, 2011 [Electrician] The science of persuasion and marketing
The research subject, an electrician, certainly knew and understood the dangers involved with high-voltages shocks and the subject receiving the shocks (actually a research associate) made it clear that the shocks were painful — especially since he explained that he had a heart condition. Matt Handal after his presentation speaking with an audience member. Reciprocation. Social proof.
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| | CONSTRUCTION MARKETING IDEAS
APRIL 27, 2011 [Electrician] Discovering your unique selling proposition
If you are a plumber, electrician or drywaller and you are absolutely focused on a specific market area, your USP can certainly be geographical. In some respects Unique Selling Propositions are easy to develop. A good USP need not require a significant financial investment or additional resources to develop. Geographical focus. Specialization focus. Service focus. Price focus.
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