Use quality marketing data. Whether you’re targeting the consumer or business market, the first step to optimizing lead generation is to make sure you’re using sufficient quality data. Your own market data should be up to date, compliant and have sufficient information to enable effective segmentation and targeting of prospects. Marketing to consumers. Your main aim should be to create an offer to attract a purchase as early as possible in the sales cycle. Marketing to businesses. In B2B marketing things are somewhat different. MORE >>

Earlier this year I attended a long meeting with 2 of the top directors of one of Sainsbury’s main competitors and it was during that meeting that I explained the real benefits of using social media to boost their somewhat traditional profile. Being a social media ‘early adopter’ has significant advantages, but maintaining a quality social media profile does take planning and management, like any other marketing, social media marketing is ‘organic’ and needs to be nourished and nurtured. Buffer. Sainsbury's well deserved 1st place. MORE >>

Print direct mail is a powerful means for market-testing sales copy, promotions, pricing, and other critical aspects of your marketing program. Online pay-per-click (PPC) advertising programs, such as Google AdWords, can also be used as a powerful, effective, and very fast method for testing many aspects of your marketing program’s sales copy, benefits, headlines, pricing and other key product positioning features, for all other marketing programs, not just online advertising. by Eric Gagnon. Online Pay-Per-Click Testing. Using PPC for Quick Sales Copy Testing. MORE >>

should add, that I know there’s a market for satirical crime thrillers (check out Elmore Leonard, Carl Hiassun etc), I know that Cut Limbo is both ‘ laugh out loud ‘ funny and thrilling, so the product isn’t the issue. I’ve created a YouTube Cut Limbo soundtrack because, as I’ve said before, Cut Limbo was written as a movie script originally and because Panky and Chris, the 2 main characters, were punks in their youth and  because I was very involved in the punk/post punk scene, it seemed only sensible to use classic punk songs. know I did. MORE >>

Blogs are becoming more popular all the time, and according to eMarketer , blogs have increased from 16-39 percent in companies blogging for marketing purposes. The main reason is you don’t want the ready-fire-aim approach to be your guidepost. Get sales customer service, engineering and of course marketing into the mix. Marketing Tips Social Marketing blogging fit into your marketing strategy brand building emarketer increase SEO thought leadershipNot all companies should be blogging. How do you determine if you’re one of them? MORE >>