Whether it may be Health Care, Marketing, Manufacturing or Construction there are people you can find to follow and engage with. Marketing – Twitter can add another touch point to your marketing mix. If you are curious on how to track how successful your Twitter efforts are please see our blog post on Measuring marketing Results (LINK TO BLOGPOST). If you’ve ever had a construction marketing revelation and wanted to let people know about it, Twitter is the perfect outlet. This tweet above now alerts people interested in marketing, construction and Twitter. MORE >>

The Institute for the Study of Business Markets (ISBM) recently released their new finding on B-to-B Marketing Trends for 2012. This means getting access to meaningful market and competitive insights and helping clients understand the power of business segmentation. It’s an easy read and one I’d recommend any marketer take the time to review. Marketing Trends Social Marketing Traditional Marketing b to b marketing trends institute for the study of business marets isbm understanding customer needs MORE >>

The Content Marketing Institute and MarketingProfs  second annual research report is out and as usual, both CMI and MarketingProfs have a great handle on what’s happening in the B-to-B space. Highlights include: Content marketing remains a top priority for marketers in 2012. Content marketing spending is increasing as well as outsourcing. Marketing Trends Social Marketing 2012 b2b content marketing benchmarks budgets and trends contnet marketing institute marketing profs research report content marketing MORE >>

new marketing grading service is available that measures company or brand marketing performance on a 4.0 grade point average scale similar to education, and then issues a Marketing Report Card. The free Construction Marketing GPA™/Marketing Report Card™ service grades five (5) categories including: brand execution, marketing programs, Internet marketing, social media integration, and marketing results measurement. brief, web-based form must be completed and submitted to the Construction Marketing Advisors. MORE >>

Marketing plans come in a number of “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets and calendars, to a plan in support of a new product launch. One of the most basic types of marketing plans is a checklist that identifies a broad range of elements or steps required for typical marketing initiatives. given marketing program may range in complexity, budget and requirements. Market segments. Market share. Market share. MORE >>