A webcast entitled LinkedIn/Facebook/Twitter Best Practices for Construction Markets is scheduled for Tuesday, February 15, 2011 at 12 pm CST. Construction Marketing Association (CMA) Social Media Manager Brian Reuhl and CMA Chairman Neil M. Brown share tips and tricks, new business-friendly features and real construction market examples for these important new media platforms. Social media is the fastest growing marketing medium in construction, with a growing body of success stories that measure lead generation, awareness building, improved search results and more. MORE >>

We’ve been talking about the difference between brand marketing and other forms of promotion. Last week we discussed how advertising was different and this week, it’s traditional marketing’s turn. Traditional marketing is a targeted approach to promotion. In keeping in line with the shotgun reference for advertising, traditional marketing is like a rifle that takes a single shot at a known target. Traditional marketing works even better with niche markets; envision a high powered rifle with a scope. MORE >>

webcast will preview the new book:  Tools of the Trade:  Modern Marketing for Construction Brands by Construction Marketing Association (CMA) Chairman Neil M. Registration is now open on the Construction Marketing Association (CMA) website, link below. The breakthrough new book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examples of construction marketing implementation. Marketing is changing rapidly. Brown. Brown. MORE >>

I often find myself helping contractors frame their marketing in a way that captures attention, keeps people interested and moves them to action. You can do it too by simply following one of the golden rules of marketing: AIDA! Similar Posts: Contractor Marketing With Mom. Contractor Marketing-Lead Generation & List Building Part 2, Self-Generated Leads. Contractor Marketing Tip: Track Your Leads Aggressively. Permalink | No comment | Need help marketing your company? Check out the store: Great Contractor Marketing Help! MORE >>

Driven by meteoric growth in smart phones and tablets, mobile web is the next big marketing challenge. The opportunities associated with mobile-friendly website marketing cannot be ignored. Android, iPhone and Blackberry control the market with 41%, 27% and 22% respectively through July, 2011 (Source: comScore). However, this is often why marketers choose the off the shelf solution even though it is not the best option. Current predictions indicate that one in two Americans now own a “smart phone” device. But you must prevent technological overkill. What works well? MORE >>