Marketing Tips Social Marketing Google reader ways to reasearch topics for blogsReading Will Fuel Your Writing for New Business. Google Reader will save time and allow you to consistently share and create appealing content that will be of primary interest to your target audience. Social media is a great tool for new business, but it is the creation and curation of content that will provide success. Creating content is difficult. If you are going to write effectively, you must read and your reading will fuel your writing. There are a number of RSS Readers to choose from. MORE >>

have and after asking a few questions of prospects or clients, it comes down to this: No corporate goals for how social should be integrated into the overall marketing plan - You wouldn’t initiate a PR or direct mail campaign without identifying a strategy, tactics and how it would integrate into the bigger picture. Marketing Tips Social Marketing corporate goals for social media identifying a social media strategy social media doesn't work why social media doesn't workSome people can come up with excuses for everything. Have you heard this before? MORE >>

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Reps vs. Factory Direct: The Debate Continues… The current economic conditions have managers looking for marketing options that they may have not considered in the past. asked Bill Via, President of CSV Marketing , a leading independent rep firm for his thoughts. The principle still needs to market the product or service. Marketing does not = sales. Like Be the first to like this post. MORE >>

Marketing Tips Social Marketing angie schottmuller convince and convert interactive artisan jay baer retweet retweet etiquetteIf you’re active on Twitter, you probably have gotten a “thanks for the RT.&# Saying “thank you&#  helps build brand loyalty and brings a conversational aspect to your tweets. We all struggle on what’s the correct etiquette for thanking someone on Twitter. Do you always have to say thanks? Are there other ways to show your gratitude? Here are some highlights: DO’s. DON’Ts. Don’t put numerous RT’s back-to-back. MORE >>

So if you’re not using them in your marketing efforts, maybe you should try them. Marketing Tips Marketing Tools Marketing Trends Traditional Marketing marketing communications QR codes smartphonesI’m sure you’ve seen these strange looking symbols and some of you (over 60% according to a recent post in eMarketing.com ) know what they are. These Quick Response codes are showing up more than in consumer applications to get people to use their smartphones to interact and get more info on the spot. Leads in Global Use of Mobile Barcodes. MORE >>